So Tru Records Debut Release and Interview | Premium Tuna

Join us tomorrow morning on Premium Tuna for a double debut. Coming into the studio for a chat is Willis Kerry or commonly known as 24K. Along with three colleagues, Will has just launched So Tru Records. We’ll be talking all things buiznezz and giving the first release a rinse.

Four unique souls make up what is “So Tru”. Being a collective approach to a record label establishing in 2016, they are pushing the boundaries in terms of their sound and promotion. The artist/label relationship is highly important to them, keeping things innovative is priority too and industry relationships are their forte. The team have a dedicated graphic designer, a dedicated A&R and in house producers. Their releases are not necessarily a certain sub genre of House and Techno but more a broad spectrum of quality records. Positivity and dedication is how they present themselves to the world and they are always interested in supporting and collaborating with other Artists, DJ’s and Labels.

So Tru Soundcloud:
So Tru Facebook:

A little bit more about 24K:
24K is a 24 year old raised in London, England. He grew up around music, his dad running a Mobile Disco, he would go along and hold doors open, help set up and play the odd record or 10. Learning to mix with his sisters vinyl house collection at a young age set him up for success. Turning to the Grime scene as a young teenager in the early 2000’s, he had success with various tracks recorded in budget studios, this led to bookings including a few festivals and clubs on his home turf (Yes, he was underage).

As a young adult, he went back to his roots, he began to build his own record collection and became heavily involved with music. He was now old enough to be allowed into the clubs he had dreamed of  and started to form a real love for House and Techno.

Learning from everyone he could, he started to produce records, collect studio equipment and build a wealth of knowledge. He has lived and DJ’d in several countries including Canada, America and Australia.

He has a very musical sound, inspired by anything melodic but with Subs and Kicks that really pack a punch. Some tracks with his own vocals or samples, he is a self taught musician too. He has released tracks on Glasgow’s Hedonistic Records, M1 Recordings in New York and put out some of his own music. He is currently finding his feet in Melbourne, Australia


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Liam Kendall

For much of time his blood has beat with the rhythm and sweat of minority subgenres and alternative subcultures. His ears were never quite satisfied with the status quo and his mind was always searching the fringe for further audio fulfilment. He was a collector of melodies, a hunter of bass lines, and a gatherer of many tempos. Respected amongst his peers as a music purest, the next logical progression in Liam Kendall’s journey was obviously to step behind the decks and put those records to good use. With an ideology still firmly rooted in the hardcore punk of his teen years, and a matched enthusiasm for dance-floor funk groovers and couch-techno deep brooders, he was well positioned to take on the diverse Melbourne underground circuit. Now several years on, he has honed his focus, and while still respecting the game, has garnered his own respect around the village for his eclectic sets. A close friend of the Boogie Beats Collective, and a regular face at techno houses such Killing Time, Pawn & Co, and Circus Bar & Nightclub, Liam has established himself as a tune selector worthy of listening to. While he maintains a quiet and humble demeanour, his achievements in the scene have been no small feat, supporting quality local and international acts from Luke Vechio to Super Flu, to co-hosting his own weekly radio show on Kiss FM, that focuses on showcasing local talent. Liam is a genuine player, a country boy-turned dive-bar-tune-lurker, he sustains a vested interest in supporting the scene and in playing quality house and techno music

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